The reflection operation can be pictured as follows: take each atom in the molecule and move it toward the reflection plane along a line perpendicular to that plane. Continue moving the atom through the plane to a point equidistant from the plane on the opposite side of the plane. If the resulting configuation is indistinguishable from the original, we say there exists a symmetry plane in the molecule.
Note the differences in the following examples:
Reflection planes: